In more than a dozen studies over that period, the documents show, Facebook has tried to understand which products might resonate with children and “tweens” (ages 10 through 12), how these young people view competitors’ apps and what concerns their parents.
Source: Internal Facebook memo titled, ‘Youth Privacy: Defining five groups to guide age-appropriate design’ Over the past five years, Facebook has made what it called “big bets” on designing products that would appeal to preteens across its services, according to a document from earlier this year. (R., Tenn) said they want to know what research Facebook has undertaken to promote and market its products to children, among other topics. He also contended that underage users would simply lie about their age to access Instagram if a version for children under the age of 13 wasn’t available. He said the company wanted time to talk to parents, experts and lawmakers before proceeding. Head of Instagram, said the company would pause the development of a version of the app for children, often referred to as Instagram Kids. In calling for the hearing, lawmakers cited Journal reporting earlier this month that Facebook’s own research has shown that Instagram can have a negative effect on teen mental health, especially among girls. The company’s approach to young users is expected to be addressed during a Senate subcommittee hearing on Thursday, which is expected to probe the effects of Facebook’s Instagram platform on mental health. Snapchat and TikTok, is a motivating factor behind its work. The Facebook documents show that competition from rivals, in particular Federal privacy law forbids data collection on children under 13, and lawmakers have criticized tech companies for not doing more to protect kids online from predators and harmful content. Virtually every major social-media platform, including ByteDance Ltd.’s TikTok and YouTube, has confronted legal or regulatory problems related to how children use its products. Source: February 2020 Facebook presentation titled, ‘Tweens Competitive Audit’įacebook isn’t the only technology company to court children and face scrutiny for doing so.
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